Marketing

The Online Review

online reviews
by NEXT STEPS IN DERM TEAM on
Create a Strategy and Team-Up with Technology Negative reviews may be one of the most frustrating experiences for a doctor. From a patient unhappy with the front desk staff, the parking situation, the price of their Rx, to the amount of one-on-one time with the doctor, unrealistic treatment expectations, or just because the patient is having a bad day. In today’s world your online reputation …

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Psoriasis Therapeutics and Marketing
psoriasis therapeutics
by Angelo Landriscina, MD on
JDD Podcast Recap and Author Interview There has been vast growth in the array of treatment options for psoriasis over the last two decades.  Not surprisingly, the variety of new drugs for this chronic condition has resulted in substantial direct-to-consumer marketing.  However, patients with psoriasis are still largely undertreated.  This discrepancy is explored in the paper “Discordance Be …

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How to Build Your Injectable Business: Creating an Effective Marketing Plan
Dermatology Marketing
by LESLIE BAUMANN, MD, FAAD on
Part 3 of 3 This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …

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