news

Patient Buzz Series: Celebrities with Skin Conditions
Patient Buzz Series
by Allison Sit on
This month’s Patient Buzz includes several articles about celebrities who are going public with their skin conditions. From melanoma to psoriatic arthritis to eczema, more patients may seek treatment because of the awareness celebrities are bringing to these conditions. Be prepared for your patients’ questions by perusing these dermatology articles from the consumer press: Allure: ASDS …
Patient Buzz Series: From Eyelash Curlers for Lip Plumping to CBD for Psoriasis
Patient Buzz Series
by Allison Sit on
The latest headlines about skin, hair and nails may lead to questions you’ll soon hear from your patients. Be prepared by perusing this list of dermatology news in the consumer press. Recent topics addressed include eyelash curlers for removing blackheads and plumping lips, when to toss old makeup and whether it’s OK to swim after getting a new tattoo. ABC News: Tips to avoid breakout …
Patient Buzz: Adult Acne to Nail Discoloration
adult acne
by Allison Sit on
Do you ever field odd-ball questions from your patients and wonder where the information came from?  What makes chapped lips worse? Nail discoloration? Adult acne?  How often should you shower? Be prepared for what treatments and conditions your patients may ask about at their next office visit by reviewing the latest dermatology articles from the consumer press that are outlined below. …
Acne, Psoriasis, Winter Beauty and More: December Patient Buzz Series
Winter beauty
by Allison Sit on
Acne, Psoriasis, Winter Beauty - and More!  Be prepared for what your patients may ask! Do you ever field odd-ball patient questions and wonder where the information they presented came from? The new “Patent Buzz” series addresses recent dermatology news from the consumer press and provides background on the conditions and treatments your patients may ask about at their next office visit. …
6 Steps to Develop a Media List and Pitch
Media Pitch
by Allison Sit on
In my previous articles, I’ve addressed reasons for working with the media as a means of promoting your dermatology practice, when you should consider hiring a media relations agency, and what media relations tactics you can do yourself. If you’ve decided you want to try working with the media directly, here are six steps to getting started: 1. Build your media list. Create a list of repo …