Practice Growth

Real Advice on Growth from Joel Schlessinger MD, FAAD, FAACS Part 1
growth
by JOEL SCHLESSINGER, MD, FAAD, FAACS on
What has been the greatest difficulty you've come across in starting and maintaining your own dermatology practice and in the business of skin care? What about practice growth? The greatest difficulty remains the ongoing challenge to find team members who share the same vision. It is so difficult to determine who will come on and be a productive and integrated team member. While every job inte …

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Five Tips for Incorporating Cosmetic Procedures Into A Medical Practice
Cosmetic injectables
by DEBORAH S. SARNOFF, MD, FAAD, FACP on
The most rewarding part of my job is making people happy, exceeding their expectations, and improving their self-esteem. In my private practice in Manhattan and Long Island, New York, I specialize in skin cancer treatment and cosmetic dermatology. Although these might seem like polar opposites, in reality I bridge two worlds of medicine whose goals are the same: to help people stay healthy and to …

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How to Build Your Injectable Business: Creating an Effective Marketing Plan
Dermatology Marketing
by LESLIE BAUMANN, MD, FAAD on
Part 3 of 3 This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …

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Billing in Dermatology: A Quick Overview of Coding Modifiers
Medical Coding
by LINDSAY STROWD, MD on
Part 2 of 2 Want to listen to a podcast about billing and coding? Click here  Check out the 411 of Medical Coding or visit Part I Correct dermatology billing and coding can be challenging due to the number of in-office procedures performed by dermatologists. The second part of this series will provide a quick overview of some of the more commonly utilized modifiers. Used to communicate wh …

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How to Build Your Injectable Business Part 2
injectible business
by LESLIE BAUMANN, MD, FAAD on
Part 2 of 3 In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients. Staff Training You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P …

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