Becoming a Thought Leader

Dos & Don’ts of Industry Relationships
industry relationships in dermatologyUnfortunately for many residency graduates, a lot of the decisions regarding interactions with industry such as pharmaceutical and medical device sales forces have been made into policies. These are often parallel to the strictures of parents attempting to shelter their children from what is socially perceived as “evil” or “influential,” and in many instances has led to the development …
industry relationships in dermatology
Ask the Expert with Dr. Joshua Zeichner – Q&A Recap
Dr. Joshua ZeichnerNext Steps readers had the opportunity to ask Dr. Joshua Zeichner questions on a variety of topics ranging from becoming a sought after media expert to delegating services to mid-level providers. See all his insightful answers below.  1) How did you build your press empire? Pretty much every article I come across in the consumer press has a quote, commentary, expert opinion from you. Any …
Dr. Joshua Zeichner
8 Tips for Joining a Pharmaceutical Board
Advisory BoardIf you are a physician who would like to become a part of a pharmaceutical board, here are tips to keep in mind when pursuing your next step. 1. Find an area you are passionate about, whether it is psoriasis, eczema, actinic keratoses, acne, lasers, fillers, and then start to try and publish papers on the topic. 2. Submit abstracts and present your findings in that particular area at meeting …
Advisory Board
So you want to become a KOL?
Becoming a KOLMany dermatologists wonder how best to become a KOL (Key Opinion Leader) or Thought Leader.  While there is no right or wrong way to accomplish this, following are some thoughts on ways to go about it. Ways to Enhance Your Reputation and Become a KOL It is important to have an opinion. This may seem obvious, but many individuals who want to be well thought of avoid expressing any opinion that …
Becoming a KOL
Ask the Expert: Dr. Hilary Baldwin on Acne
Acne Awareness Month gives us access to international thought leader and acne guru Dr. Hilary Baldwin. Dr. Baldwin is medical director of the Acne Treatment & Research Center in Morristown, NJ which adopts an integrative approach to provide acne patients with additional services not typically offered in traditional dermatology clinics. If you have questions about her integrative approach to ma …