How to Build Your Injectable Business: Creating an Effective Marketing Plan
Dermatology MarketingPart 3 of 3 This is the third and final installment of my three-part series that gives you a roadmap for building a successful top-tier cosmetic practice. In parts one and two, I discussed how to prepare your practice for introducing injectables through education, and how to educate your staff and patients. This third part will discuss how to market your practice bot effectively and cost-effectiv …
Dermatology Marketing
How to Build Your Injectable Business Part 2
injectible businessPart 2 of 3 In part one of this series I discussed how to prepare your practice for introducing injectables. In this second part, I will discuss how best to educate both your staff and patients. Staff Training You must take the time to educate your entire staff about the injectables, how much they cost, what the pre- and post-procedure instructions are, and how long the injectables will last. P …
injectible business
How to Build Your Injectable Business
injectible businessPart 1 of 2 Building a cash-based cosmetic injectable practice is daunting at first because there is so much competition. This three-part series will give you a roadmap for preparing yourself and your practice to be a successful top-tier cosmetic practice. Keep in mind that consistency and patience are crucial for success. Most de novo practices take about five years to develop into thriving cosm …
injectible business
I Wish I Had Known: 4 Tips for Utilizing Technology in Your Derm Practice
1. Focus on technologies that have a high likelihood of success in common conditions. 2. Have one room where you focus on many devices in the same space so that you can deliver the full buffet of services without moving the patient. 3. Steer people away from procedures that offer little benefit, even if they've read about them in magazines. 4. It’s a bad idea to buy technologies that ar …
I Wish I Had Known: Cosmetic Dermatology
cosmetic dermatologyMy name is Dr. Elliot Battle, I am a cosmetic dermatologist in Washington DC. My advice to every resident and every future dermatologist is to take as much time as you did when you chose medical schools and residency programs to choose the right venue for your future. A lot of my colleagues choose the first job that was offered to them, we have such a broad choice now; from general to cosmetic …
cosmetic dermatology