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Top Three Social Media No-Nos for Dermatologists
Next Steps in Derm, in partnership with ODAC Dermatology, Aesthetic and Surgical Conference, interviewed Dr. DiAnne Davis (a board-certified cosmetic dermatologist specializing in noninvasive facial rejuvenation, skin of color, hair loss, and cosmetic dermatologic surgery) about social media dos and don'ts. Watch as she offers her three best tips on how dermatologists should protect themselves bef …
How to Build Your Online Media Presence
Social Media“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will …
Social Media
Marketing Tips & Tricks for Your Derm Practice
medical marketingMarketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
medical marketing
What is new in digital marketing?
SEO Dear Derm Authority: What is new in digital marketing? There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice. Here is the breakdown: Facebook - Facebook now offers stories that disappear within 24 hours similar to those of Snapchat and Instagram.  This enables people to …
SEO
Dear Derm Authority: How Do I Best Use Social Media to Build my Practice?
social media Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming to know where to begin or how to approach some of the different platforms. The best way to use social media to build your practice is in providing valuable information, and other content that relates to your business or services. Boos …
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