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How to Build Your Online Media Presence
Social Media
by Maxim Polansky, MD on
“I read great things about you on Yelp” is something that a chef at a restaurant would normally hear. Unfortunately, this phrase is becoming more and more common in the medical setting. And although most physicians would cringe when hearing that phrase, a recent survey of 1700 adults showed that 63% of respondents would choose to see a physician with a stronger online presence. This trend will …
Marketing Tips & Tricks for Your Derm Practice
medical marketing
by NEXT STEPS IN DERM TEAM on
Marketing is in a constant state of change. Google updates their algorithms almost weekly. Social media platforms add new features. Technology provides more innovation. The list goes on and on. A doctor recently asked Risa Goldman Luksa of Goldman Marketing Group, “What has changed in medical marketing over the last year?” In her opinion, below are the 6 biggest changes: SEO (Search En …
What is new in digital marketing?
SEO
by Tom La Vecchia, MBA on
Dear Derm Authority: What is new in digital marketing? There are some major changes that have come out recently in the world of digital marketing and social media that will assist with the promotion of your dermatology practice. Here is the breakdown: Facebook - Facebook now offers stories that disappear within 24 hours similar to those of Snapchat and Instagram.  This enables people to …
Dear Derm Authority: How Do I Best Use Social Media to Build my Practice?
social media
by Kim Campbell on
Using social media to engage current and prospective clients is fast becoming a non-negotiable part of marketing. At the same time, it can become overwhelming to know where to begin or how to approach some of the different platforms. The best way to use social media to build your practice is in providing valuable information, and other content that relates to your business or services. Boos …